Five-point Blueprint for visitor economy
Joan Pease MP • 2023-08-06
The Queensland Government has delivered increased funding of $125 million-a-year for Tourism and Events Queensland, locked in over the next four years.
Key Points:
- Tourism and Events Queensland (TEQ) launches a Five-point Plan and Blueprint to maximise 2032 Olympic and Paralympic Games opportunities.
- Palaszczuk Government increases TEQ funding to $125 million-a-year.
- New funding to support TEQ’s Five-point Plan and Blueprint to grow the domestic visitor economy and fast-track international recovery.
TEQ’s increased $125 million-a-year in Queensland Government funding supports the launch of TEQ’s Five-point Plan and Blueprint for growing and strengthening Queensland’s domestic and international visitor economy. Developed in partnership with Queensland’s tourism industry, the Five-point Plan is designed to help industry reach its goal of a $44 billion-a-year visitor economy, as highlighted by the industry-led Towards Tourism 2032 roadmap. TEQ’s Five-point Plan and Blueprint includes: 1. Gaining and maintaining the dominant share of Australia’s domestic visitor economy. 2. Assisting the Queensland tourism industry to grow the inbound international visitor economy to $11 billion. 3. Increasing the economic value of the It’s Live! In Queensland events calendar to $2 billion. 4. Harness the local knowhow of Queensland’s world-class destinations to increase visitors on the runway to the 2032 Olympic and Paralympic Games. 5. Deliver new, cutting-edge domestic and international tourism marketing campaigns. The Blueprint will also intensify TEQ’s organisational focus on generating visitor demand for Queensland destinations
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